Mars

Courageous conversations: infusing technology with human intelligence at Mars

This year’s QUAL360 presentation with Brienne (Breezy) Coates from Mars was particularly poignant and timely. When we presented together at ESOMAR in April of this year, the pandemic had just kicked off. Teams around the world were learning to adjust to working from home, staying in touch, and democratizing information. Four months on, the world,…

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A virtual check-in with Mars: the ESOMAR home series

It was a treat to present a case study alongside Breezy Coates, Global CMI Knowledge Manager at Mars as part of the ESOMAR Home Series Digital Conference. The virtual conference was a great chance to connect with data and insights professionals across the globe as we all adjust to performing our roles from home. Facts…

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