Marketing

Introducing our new cognitive marketing assistant

Today is the day. After months of posting blogs that explain all the technologies and concepts we are working on here at Market Logic, I can proudly announce the official release of our cognitive marketing assistant. It’s been an exciting time building this, to say the least, and with new technology breakthroughs every 2-3 days,…

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See the bigger picture with cognitive marketing

Last century, market researchers’ perspectives were largely shaped by the universe of projects they commissioned and reports they purchased. Aggregating all this unstructured and structured information in an insights platform enabled a team of market researchers and their stakeholders to look beyond their own projects and reports, to share and leverage information across regions, categories…

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Validated primary and secondary research inside the cognitive marketing mix

There are high expectations towards behavioral data these days. Any move your customers make can be measured, right? The “when”, “where”, and “what products they buy in the same shopping cart” tell us nearly everything we need to know about them. We can contextualize POS data with journey data, trending news topics, and weather data….

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Merge machine learning and working memory to boost marketing efficiency

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru describes how you can make the most of artificial intelligence. Train the machine to efficiently support the marketer with human-level precision for concept understanding, so humans can focus on complex tasks like formulating new product ideas….

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Empower marketers: Teach your insights platform the language of marketing

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru identifies a key tactic to help marketers find the insights they need efficiently from an ever-growing mountain of consumer data. The technology on the table: pre-defined marketing relationships in your AI knowledge graph.   Have you…

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