Marketing Insights Platform

Lean and agile insights generation at Coca-Cola

Market Logic was very excited to be at IIeX Amsterdam last week with Coca-Cola, where a lively agenda stimulated great discussions on the stage and conference floor, see the Insights Platform wrap up here. For Market Logic, the highlight was presenting with Begoña Fafian from Coca-Cola, where we shared a case study on lean and agile…

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Why measuring ROI matters for market research maturity

There are three key questions every market research operative needs to answer: How effective is your research organization? How can you tell? And what can you do about it? When a seminal 2009 BCG study first laid out a maturity model for corporate market research organizations, it created a new benchmark for the industry, setting…

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How smart does AI have to be to help marketers?

It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert Simon at MIT predicted that machines would be able to do anything a human can do in twenty years’ time. Fifty…

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Cognitive computing and efficient machine learning

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru describes how machines can be trained to efficiently learn your business by building an understanding of marketing into the underlying knowledge graph. If I showed you a picture of a cat you had never seen before,…

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