Market Research

Top 3 challenges in pharmaceutical and healthcare market research

In this article, we talk about the top challenges insights professionals face when it comes to market research in pharmaceuticals and healthcare industries. We offer some solutions that focus on streamlined research management processes, repeatable and scalable workflows, and agile insights technology, so you can increase insights-to-decision speed while staying 100% compliant.

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How storytelling with market research gives your teams an edge

If you use market research storytelling to deliver insights to your stakeholders, you’re not just delivering data. You’re delivering meaning. In fact, you’re delivering market insights at their best—compelling, contextualized knowledge about the market and customer your stakeholders can act on. Simply put, storytelling helps your insights stick. Stakeholders will better recall and understand the…

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Top 7 business benefits of market intelligence

How does investing in market intelligence benefit your business? From increased productivity to unparalleled customer-centricity, here is how market intelligence can have a lasting impact on your organization.

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Better information with unified search across all syndicated sources

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

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At your fingertips: re-using and visualizing respondent data

Companies spend millions on commissioning primary research but often can’t make the best use out of the data at their fingertips. Marketers and insights professionals need to visualize and engage with respondent data they own, in ways that make sense for the questions and challenges they face on a daily basis. Does this sound familiar?…

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Transform your annual research spend into a multi-million-dollar insights asset

The more a piece of research is used, the greater the return on investment. One of the first benefits a market insights platform delivers is to make a research asset easy to search and upcycle. This extends the shelf life of your insights asset by transforming the annual research spend into a valuable and growing…

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Eliminate time spent searching all your past research

Organizations spend millions of dollars on research to fully understand their consumers, but too often that research is used once and then misplaced. That means that when an insights manager is asked “what do we know about…?” they can spend as much as ten hours searching for answers. By providing insights professionals with a quick…

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AI technologies that “WOW” at TMRE 2019

For those of you who weren’t able to join us in Las Vegas for TMRE 2019: The Market Research Event, this year’s focus was on “The Rise of the New Insights Leader.” On reflection, across the many fascinating presentations, panel discussions and roundtables, that leader is clearly someone who can inspire their business with insights…

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Tesco and Market Logic win MRS Best Data Solution Award

Market Logic was named “Best Data Solution” at the Market Research Society (MRS) Operations Awards for their market insights platform at Tesco. MRS is the UK’s most prestigious professional body for research, insight and analytics. The Best Data Solution category recognizes solutions that respond to the complexity of the research sector, with key criteria including…

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Video won’t kill the research star, nor will AI

Last week Market Logic was on-site at the Quirk’s Event in London, Canary Wharf for the US-based event’s first appearance in the capital, and maiden voyage across the Atlantic. The occasion certainly created a buzz for nearby research and insights professionals, especially with a high-quality agenda, packed with strategic topics that all should have top-of-mind….

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Disruptors: the media and entertainment challenge

Social media is disrupting the media & entertainment industry like never before. It’s become “the internet’s front door,” with constant connectivity changing the way consumers engage with multi-billion dollar brands, from Disney to Viacom and the BBC. That’s why Market Logic’s next edition of the ‘Disruptors’ webinar series will focus on media and entertainment. Our…

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Disruptors: the luxury industry challenge

In our ‘Disruptors’ webinar series, we look at industries undergoing major changes, inviting experts to explain key trends and what insights and intelligence professionals can do to tackle them. Here, we concentrate on the luxury industry. You can view the webinar here. The webinar on disruption in the luxury industry brought together experts Ina Hildebrandt,…

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