Market research

The rise of generative AI brings with it a wave of concern about disruption. and job loss. What does this technology mean for your job as an insights professional?

November 2022 – At our recent “Insights Executive Roundtable” in London, we were joined by IPSOS’s Chief Knowledge Officer Simon Atkinson, who delivered the keynote address. In his presentation titled “We Need to Talk About Change: the Dynamics of Public Opinion”, Simon shared recent figures on global demographics shifts, best practices when measuring public opinion,…

In this article, we talk about the top challenges insights professionals face when it comes to market research in pharmaceuticals and healthcare industries. We offer some solutions that focus on streamlined research management processes, repeatable and scalable workflows, and agile insights technology, so you can increase insights-to-decision speed while staying 100% compliant.

If you use market research storytelling to deliver insights to your stakeholders, you’re not just delivering data. You’re delivering meaning. In fact, you’re delivering market insights at their best—compelling, contextualized knowledge about the market and customer your stakeholders can act on. Simply put, storytelling helps your insights stick. Stakeholders will better recall and understand the…

How does investing in market intelligence benefit your business? From increased productivity to unparalleled customer-centricity, here is how market intelligence can have a lasting impact on your organization.

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

Companies spend millions on commissioning primary research but often can’t make the best use out of the data at their fingertips. Marketers and insights professionals need to visualize and engage with respondent data they own, in ways that make sense for the questions and challenges they face on a daily basis. Does this sound familiar?…

The more a piece of research is used, the greater the return on investment. One of the first benefits a market insights platform delivers is to make a research asset easy to search and upcycle. This extends the shelf life of your insights asset by transforming the annual research spend into a valuable and growing…

Organizations spend millions of dollars on research to fully understand their consumers, but too often that research is used once and then misplaced. That means that when an insights manager is asked “what do we know about…?” they can spend as much as ten hours searching for answers. By providing insights professionals with a quick…

For those of you who weren’t able to join us in Las Vegas for TMRE 2019: The Market Research Event, this year’s focus was on “The Rise of the New Insights Leader.” On reflection, across the many fascinating presentations, panel discussions and roundtables, that leader is clearly someone who can inspire their business with insights…

Market Logic was named “Best Data Solution” at the Market Research Society (MRS) Operations Awards for their market insights platform at Tesco. MRS is the UK’s most prestigious professional body for research, insight and analytics. The Best Data Solution category recognizes solutions that respond to the complexity of the research sector, with key criteria including…