Market insights platform

What’s the difference between market intelligence and competitive intelligence? What’s the real difference between market intelligence (MI) and competitive intelligence (CI)? Because the two are often conflated and the terms used interchangeably, which can cause confusion when you’re designing your insights strategy and choosing the right insights infrastructure for your business. While market intelligence and…

Leaders from over 21 global brands came together to consider learnings from recent Forrester Research that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).

Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their award-winning market insights platforms. The two consecutive winners of the BIG Innovation Award (read about Colgate’s 2021 win here, and Visa’s 2020 win here) shared how their market insights platforms deliver…

Insights are the raw material that helps us make to good decisions; the kind of decisions that lead to a successful product. Read more

Colgate Palmolive and Market Logic are joint winners at the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. Their award recognizes the global deployment of Colgate-Palmolive’s market insights platform, which is powered by Market Logic, and promoted as the DIG (Driving Insights Globally) initiative. DIG is a one-stop-shop for over 120 Colgate-Palmolive insights…

Back in 2019, before the world was turned upside down, Kirti Singh, CAIO at Procter & Gamble, said that “every consumer or shopper question we ever dreamed of has been asked and answered.” Three short months later, our world came to a standstill and we began questioning everything we thought we knew about normal consumer…

How can insights experts expand their reach? The answer is clear: give business users something in their own hands through self-service access to insights.

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

We were so pleased to have representatives from three mature global insights platforms join us on day one of Market Logic’s Insights Executives Roundtable. Following the exciting launch and rollout presentation, we heard from Christian Niederauer, Director Strategic Insights & Consumer Affairs, Europe, at Colgate-Palmolive, as well as James Johnstone, Head of Global Customer Insights…

General Mills, Vodafone, and Pernod Ricard’s respective brand and product portfolios are enormous, and the intelligence they produce, equally mammoth. But that didn’t stop these global insights teams from quickly and successfully rolling out Market Logic platforms in the early days of the COVID pandemic.

Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.

This year, Market Logic was asked to preview and offer commentary on the key findings from the 2020 Greenbook Industry Trends Report (GRIT report).