Market Insights Platform

Scalability and business impact through Insights Centers of Excellence

Leaders from over 21 global brands came together to consider learnings from recent Forrester Research that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).

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Award-winning impact of insights at Visa and Colgate

Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their award-winning market insights platforms. The two consecutive winners of the BIG Innovation Award (read about Colgate’s 2021 win here, and Visa’s 2020 win here) shared how their market insights platforms deliver…

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Using insights to drive innovation

Insights are the raw material that helps us make to good decisions; the kind of decisions that lead to a successful product. Read more

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Colgate Palmolive and Market Logic win 2021 BIG Innovation Award

Colgate Palmolive and Market Logic are joint winners at the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. Their award recognizes the global deployment of Colgate-Palmolive’s market insights platform, which is powered by Market Logic, and promoted as the DIG (Driving Insights Globally) initiative. DIG is a one-stop-shop for over 120 Colgate-Palmolive insights…

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Navigating an uncertain future with insights platforms

Back in 2019, before the world was turned upside down, Kirti Singh, CAIO at Procter & Gamble, said that “every consumer or shopper question we ever dreamed of has been asked and answered.” Three short months later, our world came to a standstill and we began questioning everything we thought we knew about normal consumer…

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The future of insights platforms

How can insights experts expand their reach? The answer is clear: give business users something in their own hands through self-service access to insights.

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Insights platforms: delivering measurable success

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

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The future of research automation at three top brands

We were so pleased to have representatives from three mature global insights platforms join us on day one of Market Logic’s Insights Executives Roundtable. Following the exciting launch and rollout presentation, we heard from Christian Niederauer, Director Strategic Insights & Consumer Affairs, Europe, at Colgate-Palmolive, as well as James Johnstone, Head of Global Customer Insights…

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Fast deployment during a pandemic: three global brands share their stories

General Mills, Vodafone, and Pernod Ricard’s respective brand and product portfolios are enormous, and the intelligence they produce, equally mammoth. But that didn’t stop these global insights teams from quickly and successfully rolling out Market Logic platforms in the early days of the COVID pandemic.

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Order out of chaos: launching a market insights platform during a pandemic

Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.

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Talking GRIT: business acumen, automating research and more

This year, Market Logic was asked to preview and offer commentary on the key findings from the 2020 Greenbook Industry Trends Report (GRIT report).

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Design thinking to meet the challenges for enterprise software

Our VP Design Jeremy Eccles says it best: “Consumer apps are often designed to kill time; enterprise software must be designed to save time”. Enterprise software must perform a multitude of complex tasks on many overlapping user interfaces. For example, market insights platforms support tasks ranging from private, simple tasks that can be performed on…

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