Knowledge management

As we emerge from the COVID-19 crisis, insights organizations are expecting a surge in demand for guidance and research to understand the “new normal” to drive business growth.

As our CEO Kay Iversen said last month, Market Logic is here to support our clients during these uncertain times. Part of that support includes sharing learnings from some of the best brands we have the privilege to work with – which is why, earlier this month, we sent out a survey to our clients…

Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…

At IIeX 2020 in Amsterdam, Market Logic client partner Mondelēz shared their exciting journey to true consumer centricity. With 37 brands and operations in over 80 countries, the snack giant needs to find ways to stay ahead in a competitive landscape where many companies go after the same cake. Because the Strategy, Insights, Analytics (SIA)…

At conferences in Amsterdam and Berlin last year, leaders of the E.ON customer insights team caught the industry’s attention by describing how their insights platform, the Insights Library, saved their organization a whopping 23 million Euros per year. A success story worth repeating. That kind of ROI could only come, they said, by effectively eliminating…

Marketers need to know their performance numbers as soon as they’re available, which is why companies invest heavily in reporting systems that track volumes, shares, brand image and campaigns. But the decentralized organization of reports can cause inefficiencies, which is why Market Logic’s insights platforms put them all together in one place – delivering both…

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

Companies spend millions on commissioning primary research but often can’t make the best use out of the data at their fingertips. Marketers and insights professionals need to visualize and engage with respondent data they own, in ways that make sense for the questions and challenges they face on a daily basis. Does this sound familiar?…

The more a piece of research is used, the greater the return on investment. One of the first benefits a market insights platform delivers is to make a research asset easy to search and upcycle. This extends the shelf life of your insights asset by transforming the annual research spend into a valuable and growing…

Organizations spend millions of dollars on research to fully understand their consumers, but too often that research is used once and then misplaced. That means that when an insights manager is asked “what do we know about…?” they can spend as much as ten hours searching for answers. By providing insights professionals with a quick…

Elizabeth P. Morgan, Co-founder and CMO of Market Logic Software, was joined by Caroline Bremner, Head of Travel & Tourism Research at Euromonitor International and Rahul Tongia, VP AI Engineering at Market Logic Software to discuss speed to insights in the travel and hospitality sector. Read on for a summary of how much has changed…

The last two weeks were big ones for Market Logic. At the 2018 ESOMAR Congress in Berlin, Coca Cola and Imperial Brands presented case studies on our software. At the Kulturbrauerei, also in Berlin, we launched our own next generation Market Insights Platform. It felt like all eyes were focused on the next wave of…