Artificial and human intelligence for insights management: Ipsos and Market Logic

In the past, the role of an insights manager was to find precision in methodologies. Now, the task is to find expert ways of synthesizing and applying the vast ocean of data at their fingertips.

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Insights for connected living in Singapore

Earlier this month we joined forces with our good friends at Ipsos Singapore for a seminar on Insights for Connected Living. The idea was to spotlight this important local topic as a springboard to show: how marketers are using cognitive insights platforms to pull together all their research and data; and professional curation services to…

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