Insights

If you use market research storytelling to deliver insights to your stakeholders, you’re not just delivering data. You’re delivering meaning. In fact, you’re delivering market insights at their best—compelling, contextualized knowledge about the market and customer your stakeholders can act on. Simply put, storytelling helps your insights stick. Stakeholders will better recall and understand the…

Why is knowledge sharing important in the workplace? Have you ever had a hunch about a new market opportunity or customer need, but you don’t have the information to back it up? Maybe there’s too much information to sort through, or you don’t have the context to interpret it. You may end up making an…

At our ESOMAR storytelling webinar, Forrester Analyst Cinny Little shared a fascinating glimpse into the “Five-Step Playbook For Data Storytelling That Drives Actions,” which provides a repeatable framework to turn data into actionable insights. According to Cinny, customers want what they want, where, when, and how they want it. Businesses need to keep up with…

During a fascinating Market Logic webinar, experts from Ipsos, Reena Sangar and Paul O’Meara, shared how connected health solutions are changing the healthcare paradigm, as well as how healthcare professionals are engaging with new patient solutions. Amongst the changing healthcare landscape, I described how AI can make life easier for insights managers by delivering instant…

Elizabeth P. Morgan, Co-founder and CMO of Market Logic Software, was joined by Caroline Bremner, Head of Travel & Tourism Research at Euromonitor International and Rahul Tongia, VP AI Engineering at Market Logic Software to discuss speed to insights in the travel and hospitality sector. Read on for a summary of how much has changed…

Successful product innovation at its best is rooted in consumer insight. Typically, agencies offer workshops to show how to uncover consumer insights that work as the springboard for idea generation of new products. These workshops are set up to systematically help researchers and marketers gain an overview of the latest knowledge on specific targets and…

In our ‘Disruptors’ webinar series, we look at industries undergoing major changes, inviting experts to explain key trends and what insights and intelligence professionals can do to tackle them. Here, we concentrate on the healthcare industry. The webinar on disruption in the healthcare industry brought together industry experts Jo Appleton, Head of Clients & Global…

Imagine a world where it’s easy to gather video feedback from hundreds of consumers via seamlessly integrated customer journeys and to extract both qualitative and quantitative value from that data. According to our good friend Carl Wong at LivingLens, that world is 2017. Carl and our team were chatting at an innovation think tank last…

As we already know, knowledge sharing is fundamental when you want to come up with fantastic consumer products. Companies invest millions of dollars in research every year to improve their products, but often this knowledge lies in silos and the research is duplicated. This ends up creating a huge waste of budget that could be…

Most insights executives have experienced frustration at some time or another about re-using respondent data from past research studies. The problem goes something like this – a primary research project is conducted with a representative sample of respondents, and key results from the data are visualized in the presentation deck. Time passes and the underlying…

It’s Monday morning. You walk into the office and before you’ve even had a sip of your coffee, you see an email from one of your marketers asking “what do we know about….?” In addition to all the other unanswered emails and piles of paperwork on your desk, you now have the time pressure of…

The world’s best research teams do their best to proactively plan research over time to advance consumer understanding. At Market Logic, our clients collaboratively create these plans across brands and categories to make sure every research dollar is invested to advance competitive insights. But at the same time of course, they also have to swiftly…