Insights ROI

For those of you who weren’t able to join us in Las Vegas for TMRE 2019: The Market Research Event, this year’s focus was on “The Rise of the New Insights Leader.” On reflection, across the many fascinating presentations, panel discussions and roundtables, that leader is clearly someone who can inspire their business with insights…

For any decision-maker working with a marketing insight platform, the returns are self-evident.  Automation of marketing and insights workflows mean faster decisions, while easy access to insights, when those decisions are being made make them more effective because they are customer-centric. Insights ROI leads to an immediate business impact.  Over the last few years, Market…