Can artificial intelligence help insights teams?
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes all the passive and reactive work off your desk so you can focus on being a proactive business advisor.” Here are some great examples of how an…Read more
Search doesn’t matter. Answers do.
No matter how many levels of complexity a search engine contains, drill-down abilities don’t define its worth. In the end, the best search result is the one that gives you the answer you need. Insights organizations usually store all their research on intranet portals and share drives. At worst, users need to know the exact…Read more
Disruptors: The grocery challenge
In our ‘Disruptors’ webinar series, we look at industries undergoing major changes, inviting experts to explain key trends and what insights and intelligence professionals can do to tackle them. Here we concentrate on the Grocery industry. The webinar ‘Tackle grocery disruption with faster speed to insight’ brought together expert panelists Alison Chaltas, Global President P2P…Read more
Why measuring ROI matters for market research maturity
There are three key questions every market research operative needs to answer: How effective is your research organization? How can you tell? And what can you do about it? When a seminal 2009 BCG study first laid out a maturity model for corporate market research organizations, it created a new benchmark for the industry, setting…Read more
Transform your annual research spend into a long-term knowledge asset
The more a piece of research is used, the greater the return on investment. One of the first benefits of a market insights platform delivers is to make research easy to search and re-use. This extends the research shelf life, to transform the annual research spend into a valuable and growing knowledge asset. Over the…Read more
Improve innovation success by learning from past concept tests
“In the past, concept tests were always seen as disposable – ‘okay, this concept didn’t work, so let’s get rid of it and move on to something else.’ Five years later, a new brand manager proposes what they think is a ‘new’ concept without knowing it was discarded in the past. Even worse, there’s no…Read more
Insights for connected living in Singapore
Earlier this month we joined forces with our good friends at Ipsos Singapore for a seminar on Insights for Connected Living. The idea was to spotlight this important local topic as a springboard to show: how marketers are using cognitive insights platforms to pull together all their research and data; and professional curation services to…Read more
Automate your research partner roster to choose the best agency, every time
In an ideal world, time at work in an Insight team should be mostly spent uncovering fresh insights and building knowledge, by analyzing consumer and market data to dig beyond the obvious for actionable recommendations. Ultimately, you want to enable your business partners to make winning decisions that are rooted in your company’s knowledge. Of…Read more
Document miners close the gap between unstructured and structured content
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert, our Chief AI Officer, identifies a key technology to efficiently transform unstructured information into content a machine can understand: document miners.document miners. In theory, a lot of data is a good thing in modern data science….Read more
How do you collaborate with your research agency?
A few weeks back, one of our clients described the portal they used to store past research as a decommissioned amusement park. A sad but striking metaphor when you think about all the hope and excitement that goes into setting up a new research portal, and the disappointment and frustration that inevitably follows as the…Read more
Validated primary and secondary research inside the cognitive marketing mix
There are high expectations towards behavioral data these days. Any move your customers make can be measured, right? The “when”, “where”, and “what products they buy in the same shopping cart” tell us nearly everything we need to know about them. We can contextualize POS data with journey data, trending news topics, and weather data….Read more
Reduce your paperwork: research requests
The world’s best research teams do their best to proactively plan research over time to advance consumer understanding. At Market Logic, our clients collaboratively create these plans across brands and categories to make sure every research dollar is invested to advance competitive insights. But at the same time of course, they also have to swiftly…Read more