insights management

Leaders from over 21 global brands came together to consider learnings from recent Forrester Research that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).

How can insights experts expand their reach? The answer is clear: give business users something in their own hands through self-service access to insights.

This year, Market Logic was asked to preview and offer commentary on the key findings from the 2020 Greenbook Industry Trends Report (GRIT report).

As we emerge from the COVID-19 crisis, insights organizations are expecting a surge in demand for guidance and research to understand the “new normal” to drive business growth.

What does it mean to bring insights to life, especially during a pandemic? Hear from pharmaceutical industry experts on how sharing insights and intelligence can drive creativity, storytelling and cross-team collaboration – even in unprecedented circumstances.

As our CEO Kay Iversen said last month, Market Logic is here to support our clients during these uncertain times. Part of that support includes sharing learnings from some of the best brands we have the privilege to work with – which is why, earlier this month, we sent out a survey to our clients…

2018 feels like THE year for return on insight. So last month, we asked our readers if they’d recently measured their ROI. Despite the hype, only 11% said they’d tried to measure return in the past 12 months. This surprised us. Over the past year, we’ve seen strong interest in proving return on insight across…