Insights Executive Roundtable

Decision quality and reach

What happens when business managers work with insights remotely? How do you ensure your stakeholders use insights to make decisions that keep the customer’s voice top of mind?

Read more

Navigating an uncertain future with insights platforms

Back in 2019, before the world was turned upside down, Kirti Singh, CAIO at Procter & Gamble, said that “every consumer or shopper question we ever dreamed of has been asked and answered.” Three short months later, our world came to a standstill and we began questioning everything we thought we knew about normal consumer…

Read more

Insights platforms: delivering measurable success

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

Read more

The future of research automation at three top brands

We were so pleased to have representatives from three mature global insights platforms join us on day one of Market Logic’s Insights Executives Roundtable. Following the exciting launch and rollout presentation, we heard from Christian Niederauer, Director Strategic Insights & Consumer Affairs, Europe, at Colgate-Palmolive, as well as James Johnstone, Head of Global Customer Insights…

Read more

Fast deployment during a pandemic: three global brands share their stories

General Mills, Vodafone, and Pernod Ricard’s respective brand and product portfolios are enormous, and the intelligence they produce, equally mammoth. But that didn’t stop these global insights teams from quickly and successfully rolling out Market Logic platforms in the early days of the COVID pandemic.

Read more

Order out of chaos: launching a market insights platform during a pandemic

Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.

Read more

What’s in a story? Driving impact with insights platforms

The goal of storytelling in an insights organization is to get people closer to the information they need and want – and to provide recommendations for action.

Read more

Insights Executive Roundtable: Learnings and experiences from Day 2

After a successful first day of learnings and experiences from client partners across the globe, day two of the Insights Executive Roundtable was chock full of even more valuable insights. We heard from top executives at American Express, Bayer, Colgate Palmolive, EON, Dyson, Fonterra, Home Depot, Mondelez, Nomad Foods, Proximus, Shell and Toyota. Despite their…

Read more

Insights Executive Roundtable: Learnings and experiences from Day 1

It was truly a pleasure to kick off our 2020 Insights Roundtable, where representatives from 17 leading brands, all highly valued Market Logic clients, shared their learnings and experiences with insights platforms through amidst the challenges of the Covid-19 pandemic. Our first day kicked off with a visionary session on the future of Insights Platforms,…

Read more

All about the last mile at the third annual Chicago Insights Executive Roundtable

I was pleased to kick off the third Chicago Insights Executive Roundtable by introducing VIP panellists Connie Zhang from Abbott, Martin Egger from Coca-Cola, and Brendan Baby from The Home Depot. I noted that since the first Chicago Roundtable in 2017, the insights management profession has changed dramatically, as thought leaders have fought to grow…

Read more

The insights disconnect in New York

The third NYC Insights Executive Roundtable was hosted by Richard Thorogood, VP Insights at Colgate-Palmolive. To kick things off, he noted how volatile the field of insights management has been since the first meeting in 2017. To illustrate how Colgate-Palmolive has navigated the volatility, he introduced their knowledge management team and their journey to transform…

Read more

Insights agility at Coca-Cola

The 2018 London Market Logic Insights Executive Roundtable took place June 14th at Soho House in Chiswick. This is the second executive roundtable to take place in England, hosted once more by Chet Henderson, VP CMI Content, Connect & U-Innov8 at Unilever. The Roundtable brought together executives responsible for consumer insights all over Europe, with…

Read more