Insights Engine

The insights disconnect in New York

The third NYC Insights Executive Roundtable was hosted by Richard Thorogood, VP Insights at Colgate-Palmolive. To kick things off, he noted how volatile the field of insights management has been since the first meeting in 2017. To illustrate how Colgate-Palmolive has navigated the volatility, he introduced their knowledge management team and their journey to transform…

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Fostering a culture of sharing – how to inspire people to share what they know

The reality is that too often, people just don’t want to share what they know. This mentality can grow from a variety of unwieldy places in your organization. Perhaps, constraining knowledge is a power play. Or perhaps, people just want to control the interpretation of data – maybe they’re worried the research isn’t good enough…

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Empower marketers: Teach your insights platform the language of marketing

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru identifies a key tactic to help marketers find the insights they need efficiently from an ever-growing mountain of consumer data. The technology on the table: pre-defined marketing relationships in your AI knowledge graph.   Have you…

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Cognitive computing helps marketing departments of all sizes drive competitive advantage

A recent Harvard Business Review article, “Building an Insights Engine”, finds what increasingly separates the winners from the losers in today’s business environment is the ability to transform data into insights about consumer motivations and to turn those insights into strategy. Harvard Business Review highlights Unilever’s PeopleWorld platform as a world class insights engine. A…

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