Insights disconnect

All about the last mile at the third annual Chicago insights executive roundtable

I was pleased to kick off the third Chicago Insights Executive Roundtable by introducing VIP panellists Connie Zhang from Abbott, Martin Egger from Coca-Cola, and Brendan Baby from The Home Depot. I noted that since the first Chicago Roundtable in 2017, the insights management profession has changed dramatically, as thought leaders have fought to grow…

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The insights disconnect in New York

The third NYC Insights Executive Roundtable was hosted by Richard Thorogood, VP Insights at Colgate-Palmolive. To kick things off, he noted how volatile the field of insights management has been since the first meeting in 2017. To illustrate how Colgate-Palmolive has navigated the volatility, he introduced their knowledge management team and their journey to transform…

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