Insight Management

Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these organizations overcome their greatest challenges.

If you’re looking to stay ahead of the game with powerful consumer centricity in 2022, leverage these three trends in insights and knowledge management. 

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

The insights industry has shifted to working from home amidst the COVID-19 crisis. I had the chance to speak to these impacts with GreenBook Executive Editor Lenny Murphy on the weekly COVID-19 Insights Leaders Roundtable podcast, along with B.V. Pradeep, Global Vice President Consumer & Market Insight, Market Clusters at Unilever; Hunter Thurman, President at…

Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…

At conferences in Amsterdam and Berlin last year, leaders of the E.ON customer insights team caught the industry’s attention by describing how their insights platform, the Insights Library, saved their organization a whopping 23 million Euros per year. A success story worth repeating. That kind of ROI could only come, they said, by effectively eliminating…

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

Companies spend millions on commissioning primary research but often can’t make the best use out of the data at their fingertips. Marketers and insights professionals need to visualize and engage with respondent data they own, in ways that make sense for the questions and challenges they face on a daily basis. Does this sound familiar?…

The more a piece of research is used, the greater the return on investment. One of the first benefits a market insights platform delivers is to make a research asset easy to search and upcycle. This extends the shelf life of your insights asset by transforming the annual research spend into a valuable and growing…

Organizations spend millions of dollars on research to fully understand their consumers, but too often that research is used once and then misplaced. That means that when an insights manager is asked “what do we know about…?” they can spend as much as ten hours searching for answers. By providing insights professionals with a quick…

Last week, Market Logic co-founder and CMO Elizabeth P. Morgan and Shoppercentric managing director Jamie Rayner presented a webinar hosted by John Scott, Professional Development Manager at the Australian Market & Social Research Society (AMSRS). AMSRS is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing…

The last two weeks were big ones for Market Logic. At the 2018 ESOMAR Congress in Berlin, Coca Cola and Imperial Brands presented case studies on our software. At the Kulturbrauerei, also in Berlin, we launched our own next generation Market Insights Platform. It felt like all eyes were focused on the next wave of…