Insight Management

How effective insights management helps Financial Services overcome its biggest challenges 

Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these organizations overcome their greatest challenges.

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3 Insights Management Trends to Capitalize on in 2022

If you’re looking to stay ahead of the game with powerful consumer centricity in 2022, leverage these three trends in insights and knowledge management. 

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The future of insights platforms

How can insights experts expand their reach? The answer is clear: give business users something in their own hands through self-service access to insights.

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Insights platforms: delivering measurable success

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

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Talking GRIT: business acumen, automating research and more

This year, Market Logic was asked to preview and offer commentary on the key findings from the 2020 Greenbook Industry Trends Report (GRIT report).

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Are you ready to research the new normal?

As we emerge from the COVID-19 crisis, insights organizations are expecting a surge in demand for guidance and research to understand the “new normal” to drive business growth.

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The importance of sharing insights and intelligence during a pandemic

What does it mean to bring insights to life, especially during a pandemic? Hear from pharmaceutical industry experts on how sharing insights and intelligence can drive creativity, storytelling and cross-team collaboration – even in unprecedented circumstances.

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33 industry leaders share impact of COVID-19 on insights

As our CEO Kay Iversen said last month, Market Logic is here to support our clients during these uncertain times. Part of that support includes sharing learnings from some of the best brands we have the privilege to work with – which is why, earlier this month, we sent out a survey to our clients…

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GreenBook podcast on COVID-19: how the industry is adapting

The insights industry has shifted to working from home amidst the COVID-19 crisis. I had the chance to speak to these impacts with GreenBook Executive Editor Lenny Murphy on the weekly COVID-19 Insights Leaders Roundtable podcast, along with B.V. Pradeep, Global Vice President Consumer & Market Insight, Market Clusters at Unilever; Hunter Thurman, President at…

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Driving Insights Globally at Colgate-Palmolive

Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…

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Insights should surprise and inspire: lessons from E.ON at QUAL360 Europe

At conferences in Amsterdam and Berlin last year, leaders of the E.ON customer insights team caught the industry’s attention by describing how their insights platform, the Insights Library, saved their organization a whopping 23 million Euros per year. A success story worth repeating. That kind of ROI could only come, they said, by effectively eliminating…

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Better information with unified search across all syndicated sources

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

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