Insight Management
How to prevent knowledge loss during employee turnover
Are you prepared to prevent knowledge loss during times of employee turnover? Managers are increasingly concerned about loss of knowledge due to unprecedented employee turnover. The ongoing “Great Resignation,” retiring boomers, a fiercely competitive market for tech talent, plus recent tech giant layoffs, make the effects of worker turnover on organizational knowledge retention particularly relevant…
Read moreHow effective insights management helps Financial Services overcome its biggest challenges
Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these organizations overcome their greatest challenges.
Read more3 Insights Management Trends to Capitalize on in 2022
If you’re looking to stay ahead of the game with powerful consumer centricity in 2022, leverage these three trends in insights and knowledge management.
Read moreThe future of insights platforms
How can insights experts expand their reach? The answer is clear: give business users something in their own hands through self-service access to insights.
Read moreInsights platforms: delivering measurable success
At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?
Read moreTalking GRIT: business acumen, automating research and more
This year, Market Logic was asked to preview and offer commentary on the key findings from the 2020 Greenbook Industry Trends Report (GRIT report).
Read moreAre you ready to research the new normal?
As we emerge from the COVID-19 crisis, insights organizations are expecting a surge in demand for guidance and research to understand the “new normal” to drive business growth.
Read moreThe importance of sharing insights and intelligence during a pandemic
What does it mean to bring insights to life, especially during a pandemic? Hear from pharmaceutical industry experts on how sharing insights and intelligence can drive creativity, storytelling and cross-team collaboration – even in unprecedented circumstances.
Read more33 industry leaders share impact of COVID-19 on insights
As our CEO Kay Iversen said last month, Market Logic is here to support our clients during these uncertain times. Part of that support includes sharing learnings from some of the best brands we have the privilege to work with – which is why, earlier this month, we sent out a survey to our clients…
Read moreGreenBook podcast on COVID-19: how the industry is adapting
The insights industry has shifted to working from home amidst the COVID-19 crisis. I had the chance to speak to these impacts with GreenBook Executive Editor Lenny Murphy on the weekly COVID-19 Insights Leaders Roundtable podcast, along with B.V. Pradeep, Global Vice President Consumer & Market Insight, Market Clusters at Unilever; Hunter Thurman, President at…
Read moreDriving Insights Globally at Colgate-Palmolive
Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…
Read moreInsights should surprise and inspire: lessons from E.ON at QUAL360 Europe
At conferences in Amsterdam and Berlin last year, leaders of the E.ON customer insights team caught the industry’s attention by describing how their insights platform, the Insights Library, saved their organization a whopping 23 million Euros per year. A success story worth repeating. That kind of ROI could only come, they said, by effectively eliminating…
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