Healthcare

In January 2023, we were joined by Forrester to explore the most pressing consumer healthcare trends, and the role that insights management plays in helping healthcare and pharmaceutical enterprises stay ahead of the competition. Key takeaways:

In this article, we talk about the top challenges insights professionals face when it comes to market research in pharmaceuticals and healthcare industries. We offer some solutions that focus on streamlined research management processes, repeatable and scalable workflows, and agile insights technology, so you can increase insights-to-decision speed while staying 100% compliant.

During a fascinating Market Logic webinar, experts from Ipsos, Reena Sangar and Paul O’Meara, shared how connected health solutions are changing the healthcare paradigm, as well as how healthcare professionals are engaging with new patient solutions. Amongst the changing healthcare landscape, I described how AI can make life easier for insights managers by delivering instant…

In our ‘Disruptors’ webinar series, we look at industries undergoing major changes, inviting experts to explain key trends and what insights and intelligence professionals can do to tackle them. Here, we concentrate on the healthcare industry. The webinar on disruption in the healthcare industry brought together industry experts Jo Appleton, Head of Clients & Global…