Harvard Business Review

Predicting a cognitive world of insights in 2017

Nothing is as powerful as an idea whose time has come. Readers of this blog will recall the emergence of cognitive computing in late 2016 with posts highlighting an HBR case study on Unilever’s cognitive search and recognition of Market Logic’s underlying cognitive technology with the 2016 Marketing Innovation of the Year award. More recently,…

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Merge machine learning and working memory to boost marketing efficiency

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru describes how you can make the most of artificial intelligence. Train the machine to efficiently support the marketer with human-level precision for concept understanding, so humans can focus on complex tasks like formulating new product ideas….

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Cognitive computing and efficient machine learning

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru describes how machines can be trained to efficiently learn your business by building an understanding of marketing into the underlying knowledge graph. If I showed you a picture of a cat you had never seen before,…

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Empower marketers: Teach your insights platform the language of marketing

In one of a series of essays on the impact of AI on the insights profession, our cognitive guru identifies a key tactic to help marketers find the insights they need efficiently from an ever-growing mountain of consumer data. The technology on the table: pre-defined marketing relationships in your AI knowledge graph.   Have you…

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Cognitive computing helps marketing departments of all sizes drive competitive advantage

A recent Harvard Business Review article, “Building an Insights Engine”, finds what increasingly separates the winners from the losers in today’s business environment is the ability to transform data into insights about consumer motivations and to turn those insights into strategy. Harvard Business Review highlights Unilever’s PeopleWorld platform as a world class insights engine. A…

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