Forrester

Decision quality with storytelling: three brands share their experience

Experts from Philips, the Home Depot, and Colgate-Palmolive share how they curate exciting data-driven stories at scale to inspire their stakeholders to make insights-driven decisions.

Key change personas to drive decision making with insights

In our panel discussion on business impact and scale with insights Centers of Excellence (CoEs), Forrester Principal Analyst Cinny Little shared how CoEs can drive quality decision making with a “hub and spoke” model. She also previewed her new research report, “Deploy These Three Change Agent Personas To Drive More Decision-Making From Data,” which describes…

Five storytelling steps to drive actions through insights

At our ESOMAR storytelling webinar, Forrester Analyst Cinny Little shared a fascinating glimpse into the “Five-Step Playbook For Data Storytelling That Drives Actions,” which provides a repeatable framework to turn data into actionable insights. According to Cinny, customers want what they want, where, when, and how they want it. Businesses need to keep up with…

Market Logic named a Leader in new Forrester Market and competitive intelligence wave

Very excited to learn that Market Logic has been named a leader in “The Forrester New Wave™ Market And Competitive Intelligence Platforms, Q4 2019.” Market Logic had the highest score among the 12 evaluated providers in the current offering category of criteria. According to Forrester, Market Logic “leads the pack with its knowledge graph and…

Forrester M&CI report names Market Logic in most mature new tech segment

We are pleased to be included in the Forrester Research report “New Tech: Market and Competitive Intelligence (M&CI) Solutions, Q1 2019.” The report names Market Logic among new tech vendors in the late stage maturity category for market and competitive intelligence solutions. Mining the tsunami of market and competitor information Forrester states that intelligence professionals…