What’s in a story? Driving impact with insights platforms

The goal of storytelling in an insights organization is to get people closer to the information they need and want – and to provide recommendations for action.

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Best insight practices in Australia

For the last couple of years, our clients, including AMEX, Unilever, Abbott, Colgate-Palmolive and Coca-Cola have hosted roundtables to bring together like minds and Market Logic platform owners to share best practices to run an insights-driven business. In Australia, our breakfast networking seminar hosts, Lion Nathan and Telstra, flipped the script by exchanging best practices…

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