ESOMAR

Event Recap: Supercharging Insights Management at Mars

How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…

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A virtual check-in with Mars: the ESOMAR home series

It was a treat to present a case study alongside Breezy Coates, Global CMI Knowledge Manager at Mars as part of the ESOMAR Home Series Digital Conference. The virtual conference was a great chance to connect with data and insights professionals across the globe as we all adjust to performing our roles from home. Facts…

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