covid19

Back in 2019, before the world was turned upside down, Kirti Singh, CAIO at Procter & Gamble, said that “every consumer or shopper question we ever dreamed of has been asked and answered.” Three short months later, our world came to a standstill and we began questioning everything we thought we knew about normal consumer…

As we emerge from the COVID-19 crisis, insights organizations are expecting a surge in demand for guidance and research to understand the “new normal” to drive business growth.

“There are decades where nothing happens and there are weeks where decades happen.” – Vladimir Lenin During our Virtual Healthcare and Life Sciences Insights Executives Roundtable, we heard from Henry Mason, Evangelist-at-Large at TrendWatching, who noted that every single business has been forced to pivot during these tumultuous times, and entire industries are being shaken…

What does it mean to bring insights to life, especially during a pandemic? Hear from pharmaceutical industry experts on how sharing insights and intelligence can drive creativity, storytelling and cross-team collaboration – even in unprecedented circumstances.

At the first-ever Market Logic virtual insights executive roundtable, we were joined by insights executives and thought leaders from Abbott, Bayer, Bristol-Myers Squibb and Johnson&Johnson. Among other exciting topics, they shared how their insights communities are adapting to the COVID-19 pandemic. Here’s what we heard. First do no harm: patients and doctors come first Every…

As our CEO Kay Iversen said last month, Market Logic is here to support our clients during these uncertain times. Part of that support includes sharing learnings from some of the best brands we have the privilege to work with – which is why, earlier this month, we sent out a survey to our clients…

The insights industry has shifted to working from home amidst the COVID-19 crisis. I had the chance to speak to these impacts with GreenBook Executive Editor Lenny Murphy on the weekly COVID-19 Insights Leaders Roundtable podcast, along with B.V. Pradeep, Global Vice President Consumer & Market Insight, Market Clusters at Unilever; Hunter Thurman, President at…

As our CEO Kay Iversen pointed out last week, Market Logic’s teams have managed the shift to working from home seamlessly. But that doesn’t mean it’s been easy watching the pandemic tear through our communities and our world. However, none of us are virologists. Our teams are mostly made up of market researchers, product managers…

I wanted to take a moment at this very difficult time to reach out to our clients around the world and offer our support. Market Logic is here to help you. The unprecedented spread of COVID-19 has heralded a lot of uncertainty and fear, which is why we are closely following the recommendations set out…