Consumer Goods

3 ways to use CPG consumer insights for a competitive advantage

How do consumer insights give CPG companies¬†a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely complex. So has the data and consumer insights that can give Consumer Goods companies their competitive edge. Some have described navigating competition in the CPG industry today as akin to…

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