Consumer goods

Best practices for gathering consumer insights in the CPG industry

Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…

3 ways to use CPG consumer insights for a competitive advantage

How do consumer insights give CPG companies a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely complex. So has the data and consumer insights that can give Consumer Goods companies their competitive edge. Some have described navigating competition in the CPG industry today as akin to…