Colgate-Palmolive

MRMW EU 2022: Keynote Address with Colgate-Palmolive

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software

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Award-winning impact of insights at Visa and Colgate

Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their award-winning market insights platforms. The two consecutive winners of the BIG Innovation Award (read about Colgate’s 2021 win here, and Visa’s 2020 win here) shared how their market insights platforms deliver…

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Colgate Palmolive and Market Logic win 2021 BIG Innovation Award

Colgate Palmolive and Market Logic are joint winners at the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. Their award recognizes the global deployment of Colgate-Palmolive’s market insights platform, which is powered by Market Logic, and promoted as the DIG (Driving Insights Globally) initiative. DIG is a one-stop-shop for over 120 Colgate-Palmolive insights…

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Insights platforms: delivering measurable success

At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders from Colgate-Palmolive, American Express and E.ON helped us answer the question: how do you scale insights so marketers are empowered to make smarter decisions?

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The future of research automation at three top brands

We were so pleased to have representatives from three mature global insights platforms join us on day one of Market Logic’s Insights Executives Roundtable. Following the exciting launch and rollout presentation, we heard from Christian Niederauer, Director Strategic Insights & Consumer Affairs, Europe, at Colgate-Palmolive, as well as James Johnstone, Head of Global Customer Insights…

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Insights Executive Roundtable: Learnings and experiences from Day 1

It was truly a pleasure to kick off our 2020 Insights Roundtable, where representatives from 17 leading brands, all highly valued Market Logic clients, shared their learnings and experiences with insights platforms through amidst the challenges of the Covid-19 pandemic. Our first day kicked off with a visionary session on the future of Insights Platforms,…

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Driving Insights Globally at Colgate-Palmolive

Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…

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