Centers of Excellence

The importance of human skills and technology for insights at scale

At our executive panel with Forrester, American Express, Colgate-Palmolive, E.ON, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights centricity with their Centers of Excellence (CoE). Cinny Little, Forrester principal analyst, recommends a “hub and spoke” model for CoEs, which was roundly endorsed in practice by the panellists.

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Key change personas to drive decision making with insights

In our panel discussion on business impact and scale with insights Centers of Excellence (CoEs), Forrester Principal Analyst Cinny Little shared how CoEs can drive quality decision making with a “hub and spoke” model. She also previewed her new research report, “Deploy These Three Change Agent Personas To Drive More Decision-Making From Data,” which describes…

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Structuring Insights Centers of Excellence: 5 executives weigh in

Market Logic works with insights organizations throughout the world who deliver insights to support decisions across a variety of corporate structures – decentralized, federated, highly centralized, and everything in between. An executive panel on scalability and business impact through insights centers of excellence provided a fabulous opportunity to explore these dynamics, with Forrester Principal Analyst…

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The pursuit of relevant, differentiated insights

The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their business needs.  At our executive panel on scalability and business impact with insights centers of excellence with Forrester analyst Cinny Little and insights executives at American Express, Colgate-Palmolive, EON, Home Depot,…

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