Artificial intelligence

Insights Platform Panel June 2023

Live Webinar: Enterprise Insights in the Age of AI Date: June 21st 10am EST / 3pm UK / 16h CET How are enterprise insight teams planning to integrate Generative AI technology into their daily workflows? How might this technology change how insights are used across the organization? Market Logic is joining the upcoming Insight Platform’s webinar…

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DeepSights vs ChatGPT: What’s the difference?

In today’s fast-paced business landscape, companies are in constant search of tools to help them stay ahead of the curve. While AI-driven language models like ChatGPT have proven to be valuable assets, DeepSights goes a step further in delivering relevant and contextually accurate insights.   This article will explore how DeepSights differentiates itself from ChatGPT and…

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Generative AI: Why it matters for you and your business

Dive into the world of artificial intelligence with generative AI. Uncover why this form of deep learning matters and how you can leverage AI to your business operations!

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Market Logic software to launch first generative AI solution for consumer insights

Market Logic Software has announced the development of a new portfolio of Artificial Intelligence for Consumer Insights (AICI) products tailored to serve enterprise market research and consumer insights teams.

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Greenbook Tech Showcase 2023

Answering Business Questions with AI: Greenbook Tech Showcase 2023 In January 2023, we joined our partners at Greenbook to preview our new Generative-AI solution for Consumer insights. In this tech showcase, you’ll hear from our Chief Innovation & Product Officer Olaf Lenzmann on the both the challenges and opportunities to deploying Generative-AI in the market…

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Artificial intelligence for consumer insights (AICI) has arrived: here’s what you need to know

Artificial Intelligence for Consumer Insights (or AICI) is a new field that aims to integrate the power of generative AI into enterprise insights teams, completely reshaping the way insights are shared across business and research teams alike. 

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TMRE 2022: envisioning an AI-driven future for consumer insights

Our team of Market Logicians headed down to San Antonio, TX last week to attend The Market Research Event, or “TMRE”. As the region’s is the region’s largest Market Research event, it was the perfect place to get a feel for what trends, challenges, and opportunities are impacting this industry. As this year comes to…

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Beyond knowledge management: leveraging AI for quick, quality insights at Colgate-Palmolive

Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the world of AI-enhanced search and knowledge synthesis.  Christian Niederaurer, Global Head of Insights at Colgate-Palmolive, and Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, shared…

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Driving insights globally at Colgate-Palmolive

Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…

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Director of data science Gregor Lämmel on “AI in action”

Gregor Lämmel, Director of Data Science at Market Logic Software, joined host Anthony Kelly on the AI in Action podcast to discuss his foray into the world of AI-driven insights technology and the role Market Logic plays in the exciting SaaS landscape. Powered by Alldus International, premium AI Workforce Solutions, the AI in Action podcast…

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Discerning research implications with Jamie Rayner and AMSRS: the journey of an insight

Last week, Market Logic co-founder and CMO Elizabeth P. Morgan and Shoppercentric managing director Jamie Rayner presented a webinar hosted by John Scott, Professional Development Manager at the Australian Market & Social Research Society (AMSRS). AMSRS is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing…

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Artificial and human intelligence for insights management: Ipsos and Market Logic

In the past, the role of an insights manager was to find precision in methodologies. Now, the task is to find expert ways of synthesizing and applying the vast ocean of data at their fingertips.

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