Beyond Knowledge Management: leveraging AI for quick, quality insights at Colgate-Palmolive
Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the world of AI-enhanced search and knowledge synthesis. Christian Niederaurer, Global Head of Insights at Colgate-Palmolive, and Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, shared…Read more
Driving Insights Globally at Colgate-Palmolive
Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously shared their evolution and learnings with the broader community at industry events. Since embarking on a technology partnership with Market Logic, knowledge management experts Frank Santiago and Valerie Molina have…Read more
Director of Data Science Gregor Lämmel on “AI in Action”
Gregor Lämmel, Director of Data Science at Market Logic Software, joined host Anthony Kelly on the AI in Action podcast to discuss his foray into the world of AI-driven insights technology and the role Market Logic plays in the exciting SaaS landscape. Powered by Alldus International, premium AI Workforce Solutions, the AI in Action podcast…Read more
Discerning research implications with Jamie Rayner and AMSRS: the journey of an insight
Last week, Market Logic co-founder and CMO Elizabeth P. Morgan and Shoppercentric managing director Jamie Rayner presented a webinar hosted by John Scott, Professional Development Manager at the Australian Market & Social Research Society (AMSRS). AMSRS is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing…Read more
Artificial and human intelligence for insights management: Ipsos and Market Logic
In the past, the role of an insights manager was to find precision in methodologies. Now, the task is to find expert ways of synthesizing and applying the vast ocean of data at their fingertips.Read more
Can artificial intelligence help insights teams?
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes all the passive and reactive work off your desk so you can focus on being a proactive business advisor.” Here are some great examples of how an…Read more
AI explainers: The auto-tagger
In our AI Explainers series, we talk about new AI functionalities in the next generation Market Insights Platform that make life easy for insights managers. Today, we explain how the system automatically tags reports with no manual effort on the user’s part, using the semantic auto-tagger. Today, I’d like to continue our AI series by…Read more
How can AI make insights more creative?
Since 2010, when Siri launched, we’ve seen increasingly pervasive AI technology in everyday life. AI became mainstream again, and huge promises were made. Siri, Watson, and other assistants made us think it wouldn’t be long before we had a human-like AI to interact with. This lead to warnings from thought leaders like Elon Musk and…Read more
What is reinforcement learning?
Even if you only sporadically follow the topic of AI and the methods of machine learning, I’m almost certain you’ve come across the term “reinforcement learning”. It’s one of many machine learning methods, but it’s the only method that learns from positive and negative examples. It basically describes a method, which creates a model for…Read more
What is a componentized architecture and why do we need one now?
When it comes to artificial intelligence and cognitive computing, we couldn’t be living in more exciting times – new methods and technologies are invented every day, accelerating capabilities at a breathtaking pace. For a marketer, that means: what is completely impossible today, might be totally possible tomorrow, leading to higher uncertainty about business models and…Read more