How to prevent knowledge loss during employee turnover
Are you prepared to prevent knowledge loss during times of employee turnover? Managers are increasingly concerned about loss of knowledge due to unprecedented employee turnover. The ongoing “Great Resignation,” retiring boomers, a fiercely competitive market for tech talent, plus recent tech giant layoffs, make the effects of worker turnover on organizational knowledge retention particularly relevant…Read more
How can an insights platform change company culture?
Changing the way you use insights has impact across your organization If you want to foster trust and promote a positive knowledge sharing culture in your organization, broadcasting an executive order across the enterprise and hoping people listen is not the way. Alone, this kind of top-down approach rarely leads to any long-term cultural change. …Read more
Best practices for gathering consumer insights in the CPG industry
Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…Read more
The importance of insights management in the retail industry
What are the challenges that retail industry proffesionals face when it comes to insights management, and how do we overcome them?Read more
How effective insights management helps Financial Services overcome its biggest challenges
Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these organizations overcome their greatest challenges.Read more
Webinar recap: drive growth with insights-driven decisions at scale
Did you know you make 35,000 decisions per day? That’s 2000 decisions per hour, assuming you sleep 7 hours a night. In a recent webinar, Market Logic’s Tim Burge talks about what decision-making really is, why it’s so hard for organizations to scale insights for better decision making today, and some real-world examples of companies…Read more
Is your desk research gaining value or losing momentum?
Is your desk research gaining value or losing momentum? Read how these companies use desk research for nimble decision-makingRead more
Design thinking to meet the challenges for enterprise software
Our VP Design Jeremy Eccles says it best: “Consumer apps are often designed to kill time; enterprise software must be designed to save time”. Enterprise software must perform a multitude of complex tasks on many overlapping user interfaces. For example, market insights platforms support tasks ranging from private, simple tasks that can be performed on…Read more
Video won’t kill the research star, nor will AI
Last week Market Logic was on-site at the Quirk’s Event in London, Canary Wharf for the US-based event’s first appearance in the capital, and maiden voyage across the Atlantic. The occasion certainly created a buzz for nearby research and insights professionals, especially with a high-quality agenda, packed with strategic topics that all should have top-of-mind….Read more
Search doesn’t matter. Answers do.
No matter how many levels of complexity a search engine contains, drill-down abilities don’t define its worth. In the end, the best search result is the one that gives you the answer you need. Insights organizations usually store all their research on intranet portals and share drives. At worst, users need to know the exact…Read more
Restructure your knowledge: spend more time on consumer insight-based innovation
Successful product innovation at its best is rooted in consumer insight. Typically, agencies offer workshops to show how to uncover consumer insights that work as the springboard for idea generation of new products. These workshops are set up to systematically help researchers and marketers gain an overview of the latest knowledge on specific targets and…Read more
Improve innovation success by learning from past concept tests
“In the past, concept tests were always seen as disposable – ‘okay, this concept didn’t work, so let’s get rid of it and move on to something else.’ Five years later, a new brand manager proposes what they think is a ‘new’ concept without knowing it was discarded in the past. Even worse, there’s no…Read more