Best Practices

Best practices for gathering consumer insights in the CPG industry

Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…

Read more

The Importance of Insights Management in the Retail Industry

What are the challenges that retail industry proffesionals face when it comes to insights management, and how do we overcome them?

Read more

How effective insights management helps Financial Services overcome its biggest challenges 

Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these organizations overcome their greatest challenges.

Read more

Webinar recap: Drive growth with insights-driven decisions at scale

Did you know you make 35,000 decisions per day? That’s 2000 decisions per hour, assuming you sleep 7 hours a night. In a recent webinar, Market Logic’s Tim Burge talks about what decision-making really is, why it’s so hard for organizations to scale insights for better decision making today, and some real-world examples of companies…

Read more

Is your desk research gaining value or losing momentum?

Is your desk research gaining value or losing momentum? Read how these companies use desk research for nimble decision-making

Read more

Design thinking to meet the challenges for enterprise software

Our VP Design Jeremy Eccles says it best: “Consumer apps are often designed to kill time; enterprise software must be designed to save time”. Enterprise software must perform a multitude of complex tasks on many overlapping user interfaces. For example, market insights platforms support tasks ranging from private, simple tasks that can be performed on…

Read more

Video won’t kill the research star, nor will AI

Last week Market Logic was on-site at the Quirk’s Event in London, Canary Wharf for the US-based event’s first appearance in the capital, and maiden voyage across the Atlantic. The occasion certainly created a buzz for nearby research and insights professionals, especially with a high-quality agenda, packed with strategic topics that all should have top-of-mind….

Read more

Search doesn’t matter. Answers do.

No matter how many levels of complexity a search engine contains, drill-down abilities don’t define its worth. In the end, the best search result is the one that gives you the answer you need. Insights organizations usually store all their research on intranet portals and share drives. At worst, users need to know the exact…

Read more

Restructure your knowledge: spend more time on consumer insight-based innovation

Successful product innovation at its best is rooted in consumer insight. Typically, agencies offer workshops to show how to uncover consumer insights that work as the springboard for idea generation of new products. These workshops are set up to systematically help researchers and marketers gain an overview of the latest knowledge on specific targets and…

Read more

Improve innovation success by learning from past concept tests

“In the past, concept tests were always seen as disposable – ‘okay, this concept didn’t work, so let’s get rid of it and move on to something else.’ Five years later, a new brand manager proposes what they think is a ‘new’ concept without knowing it was discarded in the past. Even worse, there’s no…

Read more

Data-driven agency top to top

How many research supplier partners do you work with each year? Is that Ariba report clear enough for you to even know? What do your researchers think about them? Do they feel they’re getting the best value for their money? More importantly, are they getting high-quality work? If you don’t have this information to hand,…

Read more

Automate your research partner roster to choose the best agency, every time

In an ideal world, time at work in an Insight team should be mostly spent uncovering fresh insights and building knowledge, by analyzing consumer and market data to dig beyond the obvious for actionable recommendations. Ultimately, you want to enable your business partners to make winning decisions that are rooted in your company’s knowledge. Of…

Read more