AI for Insights

MRMW EU 2022: Keynote Address with Colgate-Palmolive

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software

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Director of Data Science Gregor Lämmel on “AI in Action”

Gregor Lämmel, Director of Data Science at Market Logic Software, joined host Anthony Kelly on the AI in Action podcast to discuss his foray into the world of AI-driven insights technology and the role Market Logic plays in the exciting SaaS landscape. Powered by Alldus International, premium AI Workforce Solutions, the AI in Action podcast…

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Can artificial intelligence help insights teams?

Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes all the passive and reactive work off your desk so you can focus on being a proactive business advisor.” Here are some great examples of how an…

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AI explainers: The auto-tagger

In our AI Explainers series, we talk about new AI functionalities in the next generation Market Insights Platform that make life easy for insights managers. Today, we explain how the system automatically tags reports with no manual effort on the user’s part, using the semantic auto-tagger. Today, I’d like to continue our AI series by…

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How can AI make insights more creative?

Since 2010, when Siri launched, we’ve seen increasingly pervasive AI technology in everyday life. AI became mainstream again, and huge promises were made. Siri, Watson, and other assistants made us think it wouldn’t be long before we had a human-like AI to interact with. This lead to warnings from thought leaders like Elon Musk and…

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How smart does AI have to be to help marketers?

It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert Simon at MIT predicted that machines would be able to do anything a human can do in twenty years’ time. Fifty…

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Introducing our new cognitive marketing assistant

Today is the day. After months of posting blogs that explain all the technologies and concepts we are working on here at Market Logic, I can proudly announce the official release of our cognitive marketing assistant. It’s been an exciting time building this, to say the least, and with new technology breakthroughs every 2-3 days,…

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What is reinforcement learning?

Even if you only sporadically follow the topic of AI and the methods of machine learning, I’m almost certain you’ve come across the term “reinforcement learning”. It’s one of many machine learning methods, but it’s the only method that learns from positive and negative examples. It basically describes a method, which creates a model for…

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Find key patterns and insights with discovery miners

In one of a series of essays on the impact of AI on the insights profession, Martin Rückert identifies a key technology to efficiently find patterns and insights from exponential data volumes: discovery miners. In my last blog on document miners, I described the way they mine relevant structured information within unstructured artefacts to bridge…

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Document miners close the gap between unstructured and structured content

In one of a series of essays on the impact of AI on the insights profession, Martin Rückert, our Chief AI Officer, identifies a key technology to efficiently transform unstructured information into content a machine can understand: document miners.document miners.   In theory, a lot of data is a good thing in modern data science….

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Predicting a cognitive world of insights in 2017

Nothing is as powerful as an idea whose time has come. Readers of this blog will recall the emergence of cognitive computing in late 2016 with posts highlighting an HBR case study on Unilever’s cognitive search and recognition of Market Logic’s underlying cognitive technology with the 2016 Marketing Innovation of the Year award. More recently,…

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See the bigger picture with cognitive marketing

Last century, market researchers’ perspectives were largely shaped by the universe of projects they commissioned and reports they purchased. Aggregating all this unstructured and structured information in an insights platform enabled a team of market researchers and their stakeholders to look beyond their own projects and reports, to share and leverage information across regions, categories…

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