AI for Insights

Market Logic Software to Launch First Generative AI Solution for Consumer Insights

Market Logic Software has announced the development of a new portfolio of Artificial Intelligence for Consumer Insights (AICI) products tailored to serve enterprise market research and consumer insights teams.

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Greenbook Tech Showcase 2023

Answering Business Questions with AI: Greenbook Tech Showcase 2023 In January 2023, we joined our partners at Greenbook to preview our new Generative-AI solution for Consumer insights. In this tech showcase, you’ll hear from our Chief Innovation & Product Officer Olaf Lenzmann on the both the challenges and opportunities to deploying Generative-AI in the market…

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Artificial Intelligence for Consumer Insights (AICI) Has Arrived: Here’s What You Need To Know

Artificial Intelligence for Consumer Insights (or AICI) is a new field that aims to integrate the power of generative AI into enterprise insights teams, completely reshaping the way insights are shared across business and research teams alike. 

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Beyond Knowledge Management: leveraging AI for quick, quality insights at Colgate-Palmolive

Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the world of AI-enhanced search and knowledge synthesis.  Christian Niederaurer, Global Head of Insights at Colgate-Palmolive, and Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, shared…

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MRMW EU 2022: Keynote Address with Colgate-Palmolive

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software

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Director of Data Science Gregor Lämmel on “AI in Action”

Gregor Lämmel, Director of Data Science at Market Logic Software, joined host Anthony Kelly on the AI in Action podcast to discuss his foray into the world of AI-driven insights technology and the role Market Logic plays in the exciting SaaS landscape. Powered by Alldus International, premium AI Workforce Solutions, the AI in Action podcast…

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Can artificial intelligence help insights teams?

Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes all the passive and reactive work off your desk so you can focus on being a proactive business advisor.” Here are some great examples of how an…

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AI explainers: The auto-tagger

In our AI Explainers series, we talk about new AI functionalities in the next generation Market Insights Platform that make life easy for insights managers. Today, we explain how the system automatically tags reports with no manual effort on the user’s part, using the semantic auto-tagger. Today, I’d like to continue our AI series by…

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How can AI make insights more creative?

Since 2010, when Siri launched, we’ve seen increasingly pervasive AI technology in everyday life. AI became mainstream again, and huge promises were made. Siri, Watson, and other assistants made us think it wouldn’t be long before we had a human-like AI to interact with. This lead to warnings from thought leaders like Elon Musk and…

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How smart does AI have to be to help marketers?

It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert Simon at MIT predicted that machines would be able to do anything a human can do in twenty years’ time. Fifty…

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Introducing our new cognitive marketing assistant

Today is the day. After months of posting blogs that explain all the technologies and concepts we are working on here at Market Logic, I can proudly announce the official release of our cognitive marketing assistant. It’s been an exciting time building this, to say the least, and with new technology breakthroughs every 2-3 days,…

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What is reinforcement learning?

Even if you only sporadically follow the topic of AI and the methods of machine learning, I’m almost certain you’ve come across the term “reinforcement learning”. It’s one of many machine learning methods, but it’s the only method that learns from positive and negative examples. It basically describes a method, which creates a model for…

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