AI for Insights
Director of Data Science Gregor Lämmel on “AI in Action”
Gregor Lämmel, Director of Data Science at Market Logic Software, joined host Anthony Kelly on the AI in Action podcast to discuss his foray into the world of AI-driven insights technology and the role Market Logic plays in the exciting SaaS landscape. Powered by Alldus International, premium AI Workforce Solutions, the AI in Action podcast…Read more
Can artificial intelligence help insights teams?
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes all the passive and reactive work off your desk so you can focus on being a proactive business advisor.” Here are some great examples of how an…Read more
AI explainers: The auto-tagger
In our AI Explainers series, we talk about new AI functionalities in the next generation Market Insights Platform that make life easy for insights managers. Today, we explain how the system automatically tags reports with no manual effort on the user’s part, using the semantic auto-tagger. Today, I’d like to continue our AI series by…Read more
How can AI make insights more creative?
Since 2010, when Siri launched, we’ve seen increasingly pervasive AI technology in everyday life. AI became mainstream again, and huge promises were made. Siri, Watson, and other assistants made us think it wouldn’t be long before we had a human-like AI to interact with. This lead to warnings from thought leaders like Elon Musk and…Read more
How smart does AI have to be to help marketers?
It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert Simon at MIT predicted that machines would be able to do anything a human can do in twenty years’ time. Fifty…Read more
Introducing our new cognitive marketing assistant
Today is the day. After months of posting blogs that explain all the technologies and concepts we are working on here at Market Logic, I can proudly announce the official release of our cognitive marketing assistant. It’s been an exciting time building this, to say the least, and with new technology breakthroughs every 2-3 days,…Read more
What is reinforcement learning?
Even if you only sporadically follow the topic of AI and the methods of machine learning, I’m almost certain you’ve come across the term “reinforcement learning”. It’s one of many machine learning methods, but it’s the only method that learns from positive and negative examples. It basically describes a method, which creates a model for…Read more
Find key patterns and insights with discovery miners
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert identifies a key technology to efficiently find patterns and insights from exponential data volumes: discovery miners. In my last blog on document miners, I described the way they mine relevant structured information within unstructured artefacts to bridge…Read more
Document miners close the gap between unstructured and structured content
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert, our Chief AI Officer, identifies a key technology to efficiently transform unstructured information into content a machine can understand: document miners.document miners. In theory, a lot of data is a good thing in modern data science….Read more
Predicting a cognitive world of insights in 2017
Nothing is as powerful as an idea whose time has come. Readers of this blog will recall the emergence of cognitive computing in late 2016 with posts highlighting an HBR case study on Unilever’s cognitive search and recognition of Market Logic’s underlying cognitive technology with the 2016 Marketing Innovation of the Year award. More recently,…Read more
See the bigger picture with cognitive marketing
Last century, market researchers’ perspectives were largely shaped by the universe of projects they commissioned and reports they purchased. Aggregating all this unstructured and structured information in an insights platform enabled a team of market researchers and their stakeholders to look beyond their own projects and reports, to share and leverage information across regions, categories…Read more
Validated primary and secondary research inside the cognitive marketing mix
There are high expectations towards behavioral data these days. Any move your customers make can be measured, right? The “when”, “where”, and “what products they buy in the same shopping cart” tell us nearly everything we need to know about them. We can contextualize POS data with journey data, trending news topics, and weather data….Read more