Pharma & Healthcare

Here are some of the key takeaways from the Market Insights Bootcamp Series to help you become an insights-driven organization.

Are generative AI-powered consumer insights fit and trustworthy for informing important business decisions? In the fast-paced world of business, access to quick and reliable information is not a luxury — it’s a necessity. Philip’s study offers a valuable look at generative AI for consumer insights that can benefit not just healthcare but businesses across sectors….

Presented at IIEX.AI September 2023. Insights leaders from Philips and Market Logic software share their first-hand account of what generative AI for insights looks like when deployed within an enterprise insights team.   Earlier this year, Market Logic Software launched DeepSights™, the world’s first generative AI solution for consumer insights and market research. Philips, a longtime…

Philips is one of Market Logic’s longstanding partners and has been one of the first to pilot our new generative-AI solution, DeepSights™. In this interview, Tom Mostert walks through how his team measured the success and impact of DeepSights, what enterprises should consider when deploying AI tools, and what he believes the future of AI for Insights might look like

In January 2023, we were joined by Forrester to explore the most pressing consumer healthcare trends, and the role that insights management plays in helping healthcare and pharmaceutical enterprises stay ahead of the competition. Key takeaways:

We were joined by Forrester to explore pressing consumer healthcare trends and the role that insights management plays in helping enterprises in these industries stay ahead of the competition.

If you’re an insights manager in the healthcare and pharmaceutical industry, keep your eye on these three trends in 2023.

In this article, we talk about the top challenges insights professionals face when it comes to market research in pharmaceuticals and healthcare industries. We offer some solutions that focus on streamlined research management processes, repeatable and scalable workflows, and agile insights technology, so you can increase insights-to-decision speed while staying 100% compliant.

If you’re an insights professional in the pharmaceuticals and healthcare industry, your stakeholders (and your stakeholders’ stakeholders – doctors, nurses, health care assistants, patients –) are very tired. But even after years of unprecedented change, the demand for faster, more efficient output continues to increase. This means it’s more important for insights functions in the…

The Pharmaceutical Industry is home to some of the most far-reaching requirements for market research within modern business. From certain vantage points, the industry seems slow-moving; drug development can take several years (if not decades), with the time between NME declaration and launch averaging 10-12 years. Getting a drug to market means navigating a maze…

Fenny Léautier, Head of MI&A, Personal Health at Philips is a passionate advocate for the Forrester storytelling method and the executive responsible for Philips’ market insights platform, Eureka.

At the 3rd Market Logic Executive Roundtable in Chicago last October, Paul Bould, VP Global Marketing Insights at Abbott Laboratories shared a detailed case study on deployment of their marketing insights platform, the Abbott ‘Insights Hub.’ Abbott Laboratories ‘Insights Hub’ fosters a culture of sharing and collaboration Paul positions the Abbott ‘Insights Hub’ as a…