Other

Proximus transforms with an insights platform

Proximus, the largest ICT provider in Belgium, launched their new insights platform, the “Knowledge Center.” It’s already making its mark in the firm’s knowledge-sharing culture. Read on to see how the insights team at Proximus is building collaborative bridges in the midst of the organization’s digital transformation.

Read more

Telstra’s AI powered insights platform

Telstra is building “a connected future, where everyone can thrive.” Learn how Australia’s largest telecommunications firm overcame the challenge of decentralized knowledge with “The Insights Hut.” Top Telstra executives share how their powerful all-in-one insights platform is renewing the value of lost research and proving the platform’s ROI.

Read more

Vodafone recreates water cooler moments

By far the best decision Vodafone’s insights team made in 2020 was launching their Market Logic insights platform, says Mike Taylor, Vodafone’s Head of Insights. Find out why

Read more

Dyson’s platform delivers the big picture

Dyson is a global technology giant and prolific innovator. Best known for its invention of the bagless vacuum cleaner, the firm also designs and manufactures household and commercial products ranging from air purifiers to hair dryers. In recent years, Dyson’s innovative ambitions expanded to solid-state battery cells, machine learning tech, and AI. The firm’s operations…

Read more

Toyota’s insights platform creates opportunity

Back in 2019, at an automotive industry conference, Doug Murtha, Toyota Motor North America’s (TMNA) Group VP Corporate Strategy and Planning emphasized the importance of insights-driven decisions: “consumer insight should be at the center of every major decision we make at Toyota.” With that kind of senior endorsement, Jon Ciarletta, Director of Consumer Insights &…

Read more

Driving customer-centricity at Michelin

The French multinational tire manufacturer Michelin is perhaps most famous for its iconic mascot, the “Michelin Man.” However, the company is also notable for its travel guides, roadmaps, restaurant rating system and impressive innovations that make mobility safer, more efficient and more environmentally friendly. I was happy to present a case study on Michelin’s market…

Read more

Best practices for storytelling at Philips

Fenny Léautier, Head of MI&A, Personal Health at Philips is a passionate advocate for the Forrester storytelling method and the executive responsible for Philips’ market insights platform, Eureka.

Read more

E.ON’s success story: worth repeating

E.ON – the German electric utility heavyweight – has tackled the insights disconnect so successfully that their story was shared twice at industry events in Berlin and Amsterdam. E.ON first presented their Market Logic success story about their insight platform, the “Insights Library,” at the Berlin Insights Executive Roundtable in June. Dr Kristina Rodig, Head…

Read more