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Live Webinar: Enterprise Insights in the Age of AI Date: June 21st 10am EST / 3pm UK / 16h CET How are enterprise insight teams planning to integrate Generative AI technology into their daily workflows? How might this technology change how insights are used across the organization? Market Logic is joining the upcoming Insight Platform’s webinar…

There’s a lot of exciting developments in the world of consumer insights. But this year, the topic on everyone’s mind is Artificial Intelligence. That’s why we’re excited to be unveiling our new Artificial Intelligence solution for Consumer Insights at The Quirks Event Chicago 2023. Want to see AI for Consumer Insights in action? Fill out the form…

There’s a lot of exciting developments in the world of consumer insights. But this year, the topic on everyone’s mind is Artificial Intelligence. That’s why we’re excited to be unveiling our new Artificial Intelligence solution for Consumer Insights at IIEX Europe 2023. Want to see AI for Consumer Insights in action? Join us for our…

Proximus, the largest ICT provider in Belgium, launched their new insights platform, the “Knowledge Center.” It’s already making its mark in the firm’s knowledge-sharing culture. Read on to see how the insights team at Proximus is building collaborative bridges in the midst of the organization’s digital transformation.

Telstra is building “a connected future, where everyone can thrive.” Learn how Australia’s largest telecommunications firm overcame the challenge of decentralized knowledge with “The Insights Hut.” Top Telstra executives share how their powerful all-in-one insights platform is renewing the value of lost research and proving the platform’s ROI.

By far the best decision Vodafone’s insights team made in 2020 was launching their Market Logic insights platform, says Mike Taylor, Vodafone’s Head of Insights. Find out why

The Challenge: Collecting all of Dyson’s research in one, accessible place Dyson is a global technology giant and prolific innovator. Best known for its invention of the bagless vacuum cleaner, the firm also designs and manufactures household and commercial products ranging from air purifiers to hair dryers. In recent years, Dyson’s innovative ambitions expanded to…

Back in 2019, at an automotive industry conference, Doug Murtha, Toyota Motor North America’s (TMNA) Group VP Corporate Strategy and Planning emphasized the importance of insights-driven decisions: “consumer insight should be at the center of every major decision we make at Toyota.” With that kind of senior endorsement, Jon Ciarletta, Director of Consumer Insights &…

The French multinational tire manufacturer Michelin is perhaps most famous for its iconic mascot, the “Michelin Man.” However, the company is also notable for its travel guides, roadmaps, restaurant rating system and impressive innovations that make mobility safer, more efficient and more environmentally friendly. I was happy to present a case study on Michelin’s market…

Fenny Léautier, Head of MI&A, Personal Health at Philips is a passionate advocate for the Forrester storytelling method and the executive responsible for Philips’ market insights platform, Eureka.