Automotive

Here are some of the key takeaways from the Market Insights Bootcamp Series to help you become an insights-driven organization.

Back in 2019, at an automotive industry conference, Doug Murtha, Toyota Motor North America’s (TMNA) Group VP Corporate Strategy and Planning emphasized the importance of insights-driven decisions: “consumer insight should be at the center of every major decision we make at Toyota.” With that kind of senior endorsement, Jon Ciarletta, Director of Consumer Insights &…

The French multinational tire manufacturer Michelin is perhaps most famous for its iconic mascot, the “Michelin Man.” However, the company is also notable for its travel guides, roadmaps, restaurant rating system and impressive innovations that make mobility safer, more efficient and more environmentally friendly. I was happy to present a case study on Michelin’s market…