Quirks: Delivering Business Impact with an Award-winning Market Insights Platform
What do Colgate-Palmolive, VISA and retail giant Tesco all have in common? An award-winning market insights platform powered by Market Logic.
In this webinar, you’ll learn everything you need to know about market insights platforms – how they help you to find insights, engage the business, drive intelligence and research new insights.
In the live software demo, you’ll learn the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights in news, knowledge and reporting.
Colgate-Palmolive, VISA and Tesco deliver measurable business impact with their platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300 million insights asset with a Business Assistant for thousands of commercial managers and marketers.
At the same time, their Digital Insights Workspace delivered substantial savings by automating research workflows to prevent project duplication and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project.
For Tesco, the business impact was achieved by embedding insights across their business to eliminate hours wasted by merchants hunting for answers to business questions in all their data and research.
Of course, Rome wasn’t built in a day. It’s easy to get started on your journey to being insights-driven with a market insights platform. Start by empowering business managers to find insights that answer their questions. Then take the next step with a digital workspace so experts can use their insights asset to advise the business, drive intelligence and engage stakeholders. Finally, close the loop by researching new insights on the same platform.
Key takeaways from this webinar:
What is a market insights platform – how they help you to find insights, engage the business, drive intelligence and research new insights
Practical examples from leading brands that show the business impact you can achieve by using a platform to drive relevant insights across your business
How to grow-as-you-go with a market insights platform