Insights Executive Roundtable – Storytelling with an insights platform
Philippe de Loe, Customer & Market Insights at E.ON.
Tim Opie, GM Global Insights & Strategic Planning at Fonterra
Brendan Baby, Director Consumer Strategy and Intelligence at The Home Depot
Toyota, Jon Ciarletta, Director Consumer Insights & Analytics TMNA
Learn about E.ON’s drive to be truly customer-oriented while also accelerating speed to insight for massive efficiency savings with The “Insights Library.”
Hear from Tim Opie of Fonterra describe the dairy giant’s “Insight Farm” platform as a central place to “reuse insights, remove wasted marketing sales time, reduce duplication of work, and drive insights ROI”.
Brendan Baby at The Home Depot, added his perspective to the mix pointing out that “We’re storytellers for the brand, storytellers for the customer within the brand, and also strategic partners throughout the business. A huge part of the reason we’re able to do that is The Insights Depot where we leverage at least $45 million worth of insights for better, faster, easier decisions”.
At Toyota, Jon Ciarletta said that while their insights platform “The Loop,” is only one year old, it’s already a big part of how the organization democratizes data and insights. In this context, he described 2020 as “a great opportunity to really shine and provide the information our executives need.”