Drive growth with insights-driven decisions at scale
Coca-Cola’s insights platform, Insights Connect
Democratize insights so they reach
decision makers
Insights are the currency of decision-making, but decision makers often struggle to apply insights when they need to. In fact, 50% of decision makers cherry pick data to make decisions [Gartner]. An Insights Platform offers a new approach. Market Logic technology democratizes access to all your knowledge and data regardless of its source, so decision makers can make insights-driven decisions every day.
Insights Connect – where Coke’s insights live
Insights Connect is the business’ home for insights, with a knowledge asset of $350 million. This includes over 20 thousand research projects, 120 thousand articles from secondary sources and 45 industry RSS feeds. This knowledge is accessible by the whole enterprise – with knowledge zones on strategic topics to engage stakeholders with storytelling, and reporting pyramids to provide one source of truth for the latest numbers. The platform is fully configurable to suit the needs of different teams and users.
How it helps you
For business users
Make faster and better decisions with relevant insights when you need them
For CMI, Intelligence, and Research teams
Elevate your work and deliver insights at the speed of business
The Insights Hub is the connective tissue for insights across our It’s our one-stop-shop for insights and knowledge, while also providing access to one source of truth.”
— Martin Egger, Senior Director Data Strategy, The Coca-Cola Company
