November 21, 2016

How to put your knowledge estate to best use?

Market Logic Team

Reflection is key to wisdom; knowledge is important but only the first step. The second step is understanding what you learned and applying it. Without the two, you can’t gain wisdom. If you aren’t learning from what you know, then you’re being inefficient.

As a researcher, one of my favorite exercises is a meta-analysis. I love to see how individual questions and studies can be pasted together to answer new questions. Once you have built an insight repository and have your entire organization humming and entering all their data into it, what do you do next? How do you ensure you are getting the most value out of having that system? One of the most valuable actions I have seen our clients take is using the tool for their meta-analysis.

I have seen our clients use our software in many interesting ways. Here are some of the most powerful things I have seen accomplished as part of meta-analysis projects:

Of course, big data can be daunting, especially when it is unstructured market research data. With the right questions and just a few days of focused meta-analysis, you will be surprised to find what your team already knows.

Any other tips on gaining wisdom from your data? We’d love to swap ideas.