On Monday, September 24th, 2018, we launched our next gen Market Insights Platform.
Broadcasting live from the Kulturbrauerei in Berlin, Germany, the event was joined by over 500 people onsite and online, representing 50 global brands, the world’s largest research agencies, and our fabulous Market Logic team.
The launch represents the next step in Market Logic’s contribution as a tech leader. In 2017, Market Logic reached out to thought leaders across its customer base to ask: “What’s most important for insights management through 2020?” Here are some of the most heard answers:
Connect and learn from all structured and unstructured data
Bring all sources and analytics tools onto one platform
Explore insights across text, data, image and video content
Enable lean, agile and experimental ways of working to deliver cost savings
Inject the right insights at the right time into business processes
Understand data and recommend actions
These industry requirements showed the need for radical change. Market Logic set out to develop a new market insights platform that transforms the role of the insights organization from managing insights, to running an insights-driven business.
At the launch event, presentations and live software demonstrations showed how the new platform changes and simplifies roles of corporate research and intelligence professionals, with new features and advanced capabilities.
Over the next couple of weeks, we’ll be doing a deep dive into the most important facets of the software, including interviews with the owners of different functionalities. These include:
The new millennial user experience
The intelligent home page
The state-of-the-art search engine and promotion of strategic content
Traditional and agile research projects
New AI capabilities
Stay tuned as we highlight the power of the new platform in our upcoming series of blog posts. We’ll showcase how it helps users to “Be Smart” and “Be Efficient” through updated and brand-new features.
Request a demo here.